In  believing every person deserves to experience joy in their lives and hoping to inspire others to join us, we are dedicated to creating compassionate and empathetic acts that will inspire others ensuring kindness is the norm and empathy the bridge.  

"If not us, Then who?  If not now, Then when?"  - John Lewis

Our plan is based on the PAY IT FORWARD model where our Joy Tokens not only recognize people who bring joy into our lives, but also inspires them to pass this reward along to other joy givers they meet.  

The real power of our message is its simplicity.  There is a slow, but steady shift in thought patterns as recognizing joy starts to move to the forefront of our token holders consciousness.  Passing their token along to another wonderful person becomes a priority.  As they actively look for examples of joy giving they are thrilled to find them everywhere everyday. 

If you look for it, you will find it.  If you find it, you will feel good.  If you feel good, you will share it.  If you share it, we will be able to change the world one beautiful smile at a time...